Key findings

This research has been able to give insight into which online casino products consumers are engaging with and the demographics that are doing so. Respondents were also asked about their staking behaviour, with many reporting that they do not change their stake amounts whether winning or losing (69 percent and 67 percent, respectively). Keno and baccarat had the least number of respondents spending money on this activity in the last 12 months (9 percent and 10 percent respectively) (Table 1.0). Google acts as data processor on our behalf, further information is available in Google Cloud Platform Service Specific Terms (opens in new tab) and Google’s Cloud Data Processing Addendum (opens in new tab).

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When looking into the attitudes towards online casino games’ speed of play, the majority of respondents reported that across 7 online (non-slots) casino games, the speed of play was ‘just right’ (71 to 78 percent). Yet, almost a quarter of respondents (24 percent) reported that they spend more than they could afford to lose playing online casino games. Many agreed that it is easy to become engrossed whilst playing these games (77 percent), whilst 28 percent reported experiencing a ‘binge’ whilst playing online casino games. The most frequently played online (non-slots) casino game was virtual roulette with 36 percent of respondents having spent money on this activity in the last 12 months, non gamstop casinos followed by poker and live roulette at 29 percent of respondents. This differed for virtual blackjack, where the opposite was seen, and 13 percent of respondents reported the game as too fast compared to 10 percent who reported too slow.

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For virtual roulette, there was no difference between the proportion of respondents who reported the game as too fast or too slow (13 percent). Respondents indicated that online casino games are highly engaging. Predominantly, across online casino games, those that had spent money on online casino games in the last 4 weeks were aged 25 to 34 years old. However, 19 percent of respondents stated that they would decrease their stake amounts when losing, compared to 6 percent of respondents when winning (Table 2.0). Across 5 of the 7 game categories, more respondents reported games as too slow than too fast. We have learnt about consumer’s attitudes towards online casino game’s spin speeds, their awareness around their spending habits and behaviours, as well as supporting Evidence theme 5, adding value to our evidence base.

Table 1.0. Respondent engagement in online casino games (excluding slots)

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• For virtual roulette, there was no difference between the proportion of respondents who reported the game as too fast or too slow (13 percent).
• Respondents indicated that online casino games are highly engaging.
• Across 5 of the 7 game categories, more respondents reported games as too slow than too fast.
• This research has been able to give insight into which online casino products consumers are engaging with and the demographics that are doing so.